Here is a simple truth about your business's web presence: the more useful, relevant, and positive data about your business on the web, the better it is for your business regardless of how small or insignificant the data may seem. In my last blog post I discussed easy ideas for making regular changes and updates … Continue reading 7 Ways To Expand Your Web Presence
Many business owners don't give their website much attention after it's been built and published. For whatever reasons their website becomes a static brochure that fulfils a very basic role. But, making regular updates and changes to your website is good for search engines, humans, performance, and security. Here is a list of updates and changes you can easily and inexpensively enact on a regular basis.
Not too long ago I had a client (we'll call her Sarah) who ended up in a pickle with her website and domain name. Long story short, Sarah originally set up her business website hosting and domain registration through a small company. After many years that company was going out of business. The guy that … Continue reading Domain Name Horror
Back in June I published a post in which I discussed a small product label project for one of my clients. The client, Glenn Family Bakery, was stepping up their presentation game by printing customized sticker labels to put on their new line of CBD baked sweets. At the end of the article I suggested … Continue reading Simple Marketing Theories In Action – Product Labels
If it's not already obvious, selling your products in bulk at wholesale prices can be extremely lucrative to your small, local business. Not only does it increase production, sales, and profits, but it also increases your brand recognition and the recognition of other local businesses selling your products. Thus selling more of your products (that's … Continue reading Sell Your Goods In Bulk With Wholesale Pricing Sheets
In honor of the dog days of summer I'm posting this free Scribus postcard template with a pool service theme.
I recently implemented a direct mail campaign to drum up some new business. I thought it might be a nice thing to take a variation of the design I created for myself and put it out there for other small business owners to use. This design is for a slightly over-sized postcard of 8.5" x … Continue reading Free Scribus Postcard Template – Tech