Branding ABCs: Simple But Striking Typographical Logos

This is wonderfully simple post with examples to inspire uncomplicated, font-based logos. A good starting point for small business owners who don’t have design skills looking to explore developing their own business logo. Remember to get feedback from friends before deploying your self-made logo. Outside input is always good!

Discover

A logo gives your website an instant pop of professionalism; it’s such a key part of any website that WordPress.com includes a Site Logo tool to make adding one as straightforward as possible.

What if you don’t have the resources to have someone create a logo, or aren’t confident in your design chops? Sometimes a few letters are all you need — all the following sites use their initials for graphic, memorable logos.


Simple Monograms

Monograms aren’t just for polo shirts, and simple doesn’t mean boring or unremarkable. Pick a font that matches your brand’s personality and add a color — there are infinite possibilities, so you can create something elegant, playful, or bold.

From left to right: interdisciplinary journal of arts and culture Michigan Quarterly Review, lifestyle and psychology site Farnam Street, media criticism site Columbia Journalism Review.


Not sure how to choose a font? Check out…

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Convert Your Business Websites To HTTPS

Google this year has stepped up its campaign to convert the world wide web to operate entirely over SSL/TLS secured connections. Their latest salvo is to highlight in the address bar of their Chrome browser Secure or Not Secure when visiting websites that are encrypted or not encrypted respectively. Other browsers are following suit which … Continue reading Convert Your Business Websites To HTTPS

7 Ways To Expand Your Web Presence

Here is a simple truth about your business's web presence: the more useful, relevant, and positive data about your business on the web, the better it is for your business regardless of how small  or insignificant the data may seem. In my last blog post I discussed easy ideas for making regular changes and updates … Continue reading 7 Ways To Expand Your Web Presence

Get Busy Doing Something, Even If It’s Wrong

Many business owners don't give their website much attention after it's been built and published. For whatever reasons their website becomes a static brochure that fulfils a very basic role. But, making regular updates and changes to your website is good for search engines, humans, performance, and security. Here is a list of updates and changes you can easily and inexpensively enact on a regular basis.

Domain Name Horror

Not too long ago I had a client (we'll call her Sarah) who ended up in a pickle with her website and domain name. Long story short, Sarah originally set up her business website hosting and domain registration through a small company. After many years that company was going out of business. The guy that … Continue reading Domain Name Horror

Simple Marketing Theories In Action – Product Labels

Back in June I published a post in which I discussed a small product label project for one of my clients. The client, Glenn Family Bakery, was stepping up their presentation game by printing customized sticker labels to put on their new line of CBD baked sweets. At the end of the article I suggested … Continue reading Simple Marketing Theories In Action – Product Labels

Sell Your Goods In Bulk With Wholesale Pricing Sheets

If it's not already obvious, selling your products in bulk at wholesale prices can be extremely lucrative to your small, local business. Not only does it increase production, sales, and profits, but it also increases your brand recognition and the recognition of other local businesses selling your products. Thus selling more of your products (that's … Continue reading Sell Your Goods In Bulk With Wholesale Pricing Sheets