Google this year has stepped up its campaign to convert the world wide web to operate entirely over SSL/TLS secured connections. Their latest salvo is to highlight in the address bar of their Chrome browser Secure or Not Secure when visiting websites that are encrypted or not encrypted respectively. Other browsers are following suit which … Continue reading Convert Your Business Websites To HTTPS
Here is a simple truth about your business's web presence: the more useful, relevant, and positive data about your business on the web, the better it is for your business regardless of how small or insignificant the data may seem. In my last blog post I discussed easy ideas for making regular changes and updates … Continue reading 7 Ways To Expand Your Web Presence
Many business owners don't give their website much attention after it's been built and published. For whatever reasons their website becomes a static brochure that fulfils a very basic role. But, making regular updates and changes to your website is good for search engines, humans, performance, and security. Here is a list of updates and changes you can easily and inexpensively enact on a regular basis.
Not too long ago I had a client (we'll call her Sarah) who ended up in a pickle with her website and domain name. Long story short, Sarah originally set up her business website hosting and domain registration through a small company. After many years that company was going out of business. The guy that … Continue reading Domain Name Horror
Back in June I published a post in which I discussed a small product label project for one of my clients. The client, Glenn Family Bakery, was stepping up their presentation game by printing customized sticker labels to put on their new line of CBD baked sweets. At the end of the article I suggested … Continue reading Simple Marketing Theories In Action – Product Labels
If it's not already obvious, selling your products in bulk at wholesale prices can be extremely lucrative to your small, local business. Not only does it increase production, sales, and profits, but it also increases your brand recognition and the recognition of other local businesses selling your products. Thus selling more of your products (that's … Continue reading Sell Your Goods In Bulk With Wholesale Pricing Sheets